Exercising Due Diligence
I recently came across the following item, and it raised the question of Exercising Due Diligence when online - Truth About Internet Marketers
Now, you will often hear ‘experts’ telling you to “exercise due diligence”
but what is it, and how do you do it?
Due diligence is nothing more than taking the time to research the company / individual you are planning to do business with. The amount of research will be in proportion to the amount of money and time you intend to spend. (remember – time is money)
One of the more bizarre phenomenon is that often the same people who are advocating due diligence will be the same people who then send a mass email asking you to join their latest program, and that “you want to get in now before everyone else does”
Having done your due diligence – Act on it!
If you were invited to join a program and your research reveals something of concern to you, share it with the person who invited you – this is the essence of relationship marketing – a 2 way dialogue. Ultimately, you will have to make the decision – not everyone will share the same criteria and requirements of a ‘suitable’ business opportunity. If you decide not to go ahead with a business opportunity, and someone else does – this should not of itself necessarily be a stumbling block, although it may ultimately impact on your future decisions.
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This Blog is a reflection of some of my views and experiences of The internet and Internet Marketing
Jacquie Barton Says:
The internet was built to share information so there is no excuse for not thoroughly researching any opportunity or business you are considering joining. The person trying to persuade you to join is NOT a reliable or impartial source of advice!
It can take years to build your online credibility and only days to destroy it with the wrong choice. Why throw away all your hard work for want of ten mins on Google?
Posted on May 23rd, 2009 at 9:56 am